By Melissa Fiorenza
Facebook ads, check. Google AdWords, check. Feeling a little been-there, done-that when it comes to advertising your child care center? To boost inquiries in your facility and capture more leads, try advertising the highlights of your child care offerings in these five somewhat surprising spots.
1. Inside your own daycare.
Nothing sways a parent toward a specific center more than a first-hand recommendation from a friend whose own child attends the center. You might already ask families to refer friends, and perhaps you even offer an incentive for referrals—like credit on their next statement—but are you making it easy for parents to spread the word? Always keep a stack of your marketing materials and business cards by the front desk, so parents can grab-and-go anytime and share them with others. You could even set up a small table by the entrance dedicated to word-of-mouth: design a sign that clearly states your incentive, stack your fliers, and leave a few branded pens and water bottles that your parents can keep or distribute. Either way, those tchotchkes get your name out there.
2. In your local business paper.
Most of the people who subscribe to your town’s business paper—and the publication’s daily email newsletter, if there is one—are business people, obviously. But there’s also a good chance that many of them are working parents too, with kids in daycare. Place an ad in the print version or online that appeals to that subset: they might at anytime be wondering if they chose the right daycare for their kids, they might be too busy to look for a new one, they might even feel a tad guilty for being at the office and not at home. Assure them in the ad why your daycare is the right choice for working parents, how you can provide peace of mind (a mobile app, perhaps?), and where they can go for more information.
3. At the farmers market.
The farmers markets in our headquarter’s surrounding areas are a big deal—and swarming with families. And they’re not just about fresh produce and sunflowers; these days, you can buy everything from beaded jewelry to baby onesies to craft beer on one stretch. See if you’re able to set up a booth that offers something in relation to your services as a child care provider, like a balloon animal creator or a face painter, to draw parents in. And when they’re in, let them know about your full-time space for kids and offer them a personal tour anytime they’re free.
4. At the gym.
Find out from the gyms in your region if you can take out space on their walls for a few ads. Why? Think about every single time you’ve ever been on a treadmill: your eyes inevitably go from the book you’re reading or the TV show you’re watching to whatever’s around you in the room, and repeat, repeat, repeat. And if any parents are at the gym, it’s probably safe to assume that they want their kids to get enough exercise, too. So if your center offers some sort of sports program, like Amazing Athletes, flaunt it there—they’ll appreciate your appreciation for health and fitness, and may just inquire for more details.
If you’re like a lot of us, you check your Instagram feed late at night, in bed, instead of counting sheep—when a lot of parents can actually pay attention to what they’re reading without distraction. If you haven’t already, create a few thumb-stopping Instagram ads out of creative photos or videos and target people in your town. Get them to pay attention with a catchy message about how your child care center sends parents Insta-worthy photos all the time via your mobile app, saving them one less thing to worry about, and lead them to your landing page or website with a clear Learn More CTA.
More ideas where these came from! Get a hold of us now to find out how our software can serve as a differentiator for your child care center, making advertising your pride points so much easier.
Melissa Fiorenza is a writer, author, and ever-worrying mom with two kids in daycare. She has been published in/on Health, Prevention.com, Ladies’ Home Journal, and All You magazine, among others. She currently works full-time at a higher education marketing agency in Troy, New York.